PG Certificate in Destination Management
The Postgraduate Certificate in Destination Management consists of three modules spread across one year of part time study by on line distance learning.
Destination Management Contexts, Approaches and Issues
An introduction to destination management, this module covers
The nature of the professional work of the destination manager
- Destination management contexts:
- International,
- UK national, regional, sub regional and local
- Historical development of destination management in the UK
- Principles and practices of destination management
- Evaluation and critical appraisal of policies directly and indirectly relating to destination management
Destination Marketing
This module considers marketing applied to destination management and covers
- Principles, practices and complexities of destination marketing planning
- Development of destination marketing strategies and annual implementation plans
- Systems for evaluation, monitoring and control of destination marketing plans
- Emerging developments, trends and issues pertinent to the future marketing of destinations.
Tourism and Tourism Places
This module explores the processes involved in travel and tourism as activities and the geographer’s approach to the study of travel and tourism. It covers
- Development of tourism in a variety of contexts
- Economic, social, cultural and environmental impacts on destinations:
- Carrying capacities, congestion, sustainability
- Tourism and risk
- Spatial interactions inherent in tourism and leisure
- Applications of theoretical perspectives on tourism
- The role of planning in controlling tourism and enhancing images of destinations
Teaching and Learning
This programme is designed to meet the needs of practicing professional destination managers. Course materials will be accessed via a virtual learning environment (VLE) based at Leeds Metropolitan University. The VLE will host each of the three modules, with management support and a ‘help-desk’ provided by the University’s central learning resources and the Course Coordinator.
Collaborative working and group learning skills will be encouraged through on-line conference sessions within modules. Within the VLE you will find all necessary information about the course overall including:
- course structure
- assessment
- fees
- contact points
- support systems
- libraries
- meetings
Individual module websites within the VLE will contain:
- module specifications and learning outcomes
- readings and web links
- key points from on-line lectures and workshop exercises
- details of online module conferences
- module contact points
- assessment.
Assessment
The course assessment strategy brings together and enhances your knowledge, skills and critical understanding in the study of destination management. This will enable you to become effective and critically aware in your professional development and to develop the cognitive skills necessary to analyse critical issues in destination management contexts.
Your understanding and analysis of knowledge will be tested through essays, projects, exercises, the use of case studies, and directed reading. You will be encouraged to discuss the tourism literature to deepen your knowledge and understanding.
You will also be encouraged to take responsibility for self-managed independent study and learning. This will be supported by print materials available from the partner universities’ libraries and research collections as well as on-line resources.
Sucessful completion of the PG Certificate leads to the PG Diploma and MSc
