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QA Research

QA Research

Description:

Providing an independent view, our research has helped provide destination and visitor attraction managers and other tourism professionals with a greater understanding of their market, products and service.

QA Research has a dedicated tourism team that provides museums, destinations, visitor attractions and other tourism bodies with research that enables them to:

  • Gain market share
  • Test new products or refine existing ones
  • Increase customer satisfaction levels
  • Attract non-visitors 
  • Strengthen funding bids
  • Target hard to reach groups
  • Measure the effectiveness of marketing campaigns
  • Develop or refine brand identities
  • Understand perceptions and awareness of their products
  • Produce sustainable tourism policies and plans

Our tourism team undertakes research with visitors, non-visitors and stakeholders that allows museums, destinations and attractions to make informed decisions.

Our researchers all have tourism industry experience which means they are able to add meaningful interpretation to the findings form qualitative and quantitative research.

Our core research services include:

  • Online surveys
  • Face-to-face surveying
  • In-depth interviews
  • Self-completion surveys
  • Telephone research
  • Focus groups
  • Workshops
  • Desk research

For more details about QA including a list of recent clients and examples of research projects recently conducted look on our websitewww.qaresearch.co.uk

Contacts:
To discuss any research needs please contact: Nick How, Head of Leisure & Tourism Research on 01904 632039 or email: nick.how@qaresearch.co.uk

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