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Event - TMI Annual Convention 2021

TMI Annual Convention 2021

TMI Annual Convention 2021 Towards Sustainable Destinations 

Dates: Tuesday 19th and Wednesday 20th October 2021

Venue: Coventry UniversityTechnology Park

This year we are delighted to be able to hold a live event again.   We will be in Coventry, which is UK City of Culture 2021.

Bookings now open here

Coventry is easily accessible by train and is less than 2 hours drive from 75% of the UK population!   Coventry has much to report and share, and is undergoing a fantastic makeover that will surprise many who haven't visited in a while.

Our Convention will be keenly focused on sustainability and the journey to being Carbon Neutral, especially as the world focuses on COP26 in November. 

We will be announcing our speakers over the coming weeks so please block out those diary dates, and we look forward to seeing you, in person, in just a few weeks.

Early Bird Booking offers a great discount and runs until 30th September so book soon to take full advantage of this.  

Please book here.

For all booking enquiries please contact: ghaynes@tourismse.com 

Headline Sponsor  Simpleview 


The Tourism Management Institute booking process is facilitated by Tourism South East, managing the contract to administer all Tourism Management Institute events, which you can book online below. 

Please note all correspondence for your booking will come from Tourism South East, including the invoice. It will however relate to your TMI booking and be described as such. 

NB: Tourism South East is the umbrella destination management organisation for South East England, supporting the growth of tourism businesses and the wider visitor economy. 


Please see our programme below: 

Tuesday 19th October Day One 

Student Day

TMI AGM and National Council meeting


Wed 20th Oct Day Two

9.00am Welcome Registration & Refreshments

9.30am: Conference commences – Amanda Lumley TMI President Welcome/ Opening address

9.40am Simpleview (Headline sponsor)

9.50 Welcome to Coventry

9.55 The Evolution of the Greenest City of Culture: We look at the Past, Present and Future and changing perceptions as we hear from Visit Coventry as they chart their way to becoming UK city of Culture 

10.15 Visit Coventry: What role did this play in the City of Culture, our journey to date and legacy 

10.50 Tea/coffee/cookies & networking Date

11.15 Welcome Back  Second Session: How do we get to a net zero carbon future? 

11.20 Quality in Tourism (sponsor) Deborah Heather

11.30 Andrea Nicholas, The Future of Tourism is Green!

11.50 Lydia Rusling - East Lindsey District Council and Boston Borough Council on behalf of the Midlands Engine:  Ten Point Plan for Green Growth

12.10 National Parks Regenerative Tourism Green and Circular Economy

12.30 Adam Bates/Lorna Easton Blue Sail: ‘Hard choices ahead for carbon neutral destinations. A look at what this means for DMOs’.

12.50 - 13.50 Lunch and opportunity to network

13.50 Welcome Back Third Session: What next for tourism destinations? The DMO review, CSR and next stepsproposal, the DMO review, CSR and next steps.

13.55 TXGB (Sponsor) 

14.05  Visit Britain

14.25  DCMS

14.45 TBC UK Hospitality

15.05 Looking forward to sustainable destinations Panel session: Chair TMI President Amanda Lumley

Panel: Visit Britain UK Hospitality Tourism Alliance DCMS  

15.35 Tea/coffee/biscuits and networking before delegates depart


Guest Speakers and biogs 

Amanda Lumley, President TMI

Amanda Lumley is currently Executive Director of Destination Plymouth. She has a wealth of experience in tourism from leading UK national attractions such as Chester Zoo and Leeds Castle, to regional tourism partnerships Visit Essex, Visit Kent and most recently Plymouth, Britain’s Ocean City where she has been involved in the Mayflower 400 programme for over 7 years.

As well as being the voice of the city’s visitor economy she leads on strategic issues including marketing and digital strategy, events, major development projects, public space and place making.

Amanda is President and a Director on the Board of the Tourism Management Institute and a Fellow of the Chartered Institute of Marketing.


Kurt Jansen, Director the Tourism Alliance

After graduating with a 1st Class Masters in Public Policy, Kurt was employed by the Department of Conservation and then the New Zealand Tourist Board, working national and regional tourism strategy. He moving to Britain in 1997 to work for VisitBritain as Head of Strategic Planning with responsibility for Policy, Strategy, Business Planning and Marketing Evaluation.   

Kurt left VisitBritain in 2004 to become the Director of the Tourism Alliance, an umbrella trade association for the tourism and hospitality sector that comprises over 50 industry associations that together represent almost 200,000 UK businesses. The core role of the Tourism Alliance is to lobby Government on issues that support the development of the UK tourism industry. He is a member of several Government advisory groups including the Tourism Industry Council and HMRC’s SMEOF, has written VisitEngland’s “Pink Book” on accommodation legislation since 1999 and is a Fellow of both the Tourism Management Institute and the Association of Tourism in Higher Education 


Deborah Heather, CEO Quality in Tourism

Deborah Heather is CEO of Quality in Tourism.  An international assessment and accreditation company working across tourism and hospitality in the areas of quality and compliance. Deborah has over 25 years of hospitality, tourism and travel experience;  she is an award  winning ex-Hotel General Manager and a graduate of Cornell University General Managers program.  Deborah and her team have evolved a new type of industry accreditation, focussed on the consumer and operator needs.  Having thrown away the rule book; there are no prescriptive quality standards nor designators; the Quality in Tourism accreditation is about creating trust with guests and supporting operators in their continuous improvement journey, and is the only accreditation recommended by Which? magazine.  

Quality in Tourism designed and operate a comprehensive set of accreditations and awards underpinned by entry level scheme, Safe, Clean & Legal™. The accreditations include the QT version of Quality Star Ratings, REST, (Responsible, Ethical and Sustainable Tourism), WellBMe (Wellbeing and Mental Health accreditation) and F.A.R.E (Food: Authentic, Responsible, Ethical). Alongside access and inclusive awards, and Great 4’s to help operators market to potential guests.  

Working towards B-Corp status, Quality in Tourism is a consumer focussed 3rd party, independent accreditation body working across Tourism, Hospitality and Travel; assessing and supporting Venues, Spas & Gyms, Accommodation providers, Restaurants, Festivals, Experiences and Attractions, Ferries and Tour operators amongst others. 

Contact: hello@qualityintourism.com for more details


Andrea Nicholas, CEO Green Business UK Ltd

Co-founder of the Green Tourism Certification Programme during the past 25 years Andrea has assisted in development of green networks and certification programmes throughout the UK and in Europe, New Zealand, Sweden, Canada and Africa.? The Green Tourism Programme started in 1997 and has expanded to cover all of the UK & Ireland with over 2500 members.? In the past 2 years Andrea has driven the development of a digital platform for Sustainable Management, GreenCheck, which is being used for Green Tourism and adapted for other industries such as the health and transport sectors. Andrea is a Climate Commissioner for the City of Edinburgh, is the chair for the Catering in Scotland awards and sits on the Industry Steering Committee for the Thistle Awards. 


Lorna Easton, Director Blue Sail 

In 2006 Lorna set up Blue Sail with like-minded colleagues offering a fresh approach to tourism consultancy based on market knowledge, creative insight and a single-minded focus on strategic interventions which would make a difference. She has since advised clients in destinations from Iceland to Ireland and Dundee to Durham. Prior to consultancy she was UK and Ireland Marketing Director and then Director of Futures at Visit Scotland. Lorna is a Fellow of the Chartered Institute of Marketing. 

Adam Bates, Driector Blue Sail

Adam has worked in tourism for over 30 years for the last 8 years in consultancy with Blue Sail. His early career was in attractions with Disney, followed by a decade with VisitBritain/VisitEngland based in London and the US and another decade with Brighton & Hove City Council where he was responsible for tourism, events, seafront, the conference centre, museums, sport & leisure. He has an MBA from Warwick University, is a member of the Tourism Management Institute and a Board Trustee of Sussex Past, which runs a number of heritage attractions. 

James Berezins, MD TXGB 

James is Managing Director of Tourism Exchange Great Britain, which has been established in partnership with VisitBritain to connect the whole tourism sector to enable trade, collaboration and innovation. He is an experienced leader with a focus on technology and how it can change the way organisations and markets work.