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Knowledge Bank - Robin Barker - FTMI

Member photo for Robin Barker

Personal Details

Name:Robin Barker - FTMI
Tel:07870 397 438

Current Roles and Responsibilities

Job Title:Director
Organisation:Services for Tourism and TMI


Heads company delivering tourism projects and consultancy to public and private sector across the tourism industry, including conferences, awards schemes, new marketing collaborations. Also public speaking, sponsorship and consultancy projects.

Robin is a Fellow of TMI and is Vice President. He is also a member of the Management Committee of the South West Tourism Alliance


Strategy/Policy, Destination marketing

Experience and Expertise


30+ years in travel & tourism including:

2 years as head of Group Travel for Saga Holidays
4 years as head of Direct Marketing and Database for Saga Group
2 years consultancy, including work with School Travel clients
8 years self employed consultancy, developing e-tourism solutions, managing projects and co-drafting the Cornwall & Devon Tourism Development plan
A founder member of the UK Tourism Technology Working Group
2 years launching the £25m National Maritime Museum in Cornwall
5 years as Deputy CEO & Marketing Director of South West Tourism

4 years running Services for Tourism Ltd, with projects including:Â Speaking at Tourism Conferences in UK and Internationally;Â Planning and running conferences for Tourism Management Institute, Devon Tourism, Visit Cornwall;Â Drafting the 2012 Marketing Strategy for VisitEngland;Â Running the Tourism Awards for the South West, South East, East Midlands, Cornwall & Devon;Â Producing marketing supplements

A particular speciality is bridging the tourism/non-tourism divide, with much of our income stemming from private sector clients


Business planning, Project management, Digital, ICT, Customer services, Events management, Branding

Willing to Share

  • By phone
  • By email
  • As speaker at conferences/workshops
  • As guest lecturer/speaker
  • By contributing to case study development
  • Contact via TMI Hon Sec