DCMS Committee publishes Garden Design and Tourism Report
31st July 2019
Gardens contest could help tap into tourist demand, say MPs
Committee says scheme similar to city of culture could raise profile of garden tourism
A competition to crown the best UK cities for gardens could boost the economy through untapped tourist potential, MPs have suggested.
Similar to the UK City of Culture initiative, such a scheme could raise the profile of garden tourism, according to a report by the digital, culture, media and sport committee.
New report concludes that garden tourism has much more economic potential which is yet to be exploited and that gardens should be formally recognised as part of the UK’s creative sector.
The government should launch a ‘UK Garden City’ initiative in order to boost the support for garden tourism and maximise the benefits it brings to the economy, says a new report by the Digital, Culture Media and Sport Committee.
Garden tourism generates almost £3billion in GDP to the UK. In this new report, MPs highlight that although gardens make up a significant part of tourism revenue and contribute significantly to the UK’s international standing, they agree that the benefits the sector brings are “not properly understood” and “underestimated in financial, social and cultural terms.”*
The Committee makes wide-ranging recommendations to the government and arms lengths bodies, include VisitBritain, to boost the untapped potential of the garden industry to the UK.