New DMO proposed for Bristol and Bath
27th July 2020
The Boards of Destination Bristol and Visit Bath have proposed the formation of a new destination management organisation (DMO) that can provide a full range of services to tourism and leisure businesses across the two areas. The local consumer brands Visit Bath and Visit Bristol would continue to be actively maintained, along with the programmes and services that underpin them. Support will include both travel trade and consumer marketing, a convention bureau, business support and development.
The new organisation will be a significant industry presence creating new routes to market and putting the sub-region in a much stronger position to access new and additional funding to support businesses in the sector. It will need to reflect the diversity and strength of the sector and bringing together the two existing DMOs will provide better value for money and greater efficiency of operation.
The new organisation will work closely with Bristol City, Bath and North East Somerset, South Gloucestershire and North Somerset councils to develop and appropriate public-private sector partnership focused on maximising the visitor economy.
Kathryn Davis, Interim Chief Executive of Visit Bath and Head of Tourism at Destination Bristol said, “Destination Bristol and Visit Bath enjoy an existing and longstanding collaboration, so now is the time to consolidate and cement that relationship to give the region one strong voice. A united DMO will have the skilled staff and resources to provide excellent professional services to all its members across the West of England.”