English Riviera is Poised for a Post-Covid Recovery with Simpleview's Support
16th September 2021
Simpleview has been tasked with the delivery of a new all singing, all dancing destination website which will sit at the heart of everything that the English Riviera does online and act as a springboard for a dramatic post-Covid recovery.
The English Riviera is a coastal destination in the county of Devon, consisting of three key resorts, Torquay, Paignton and Brixham, and the smaller village of Babbacombe.
The website is one of the English Riviera Business Improvement District’s (ERBID) most important digital assets and currently attracts over one million visitors a year. This major new project is part of an investment of £3M over the next 5 years to promote the English Riviera, supporting 1200 tourism and hospitality businesses.
The project will involve an upgrade of a site originally developed by Simpleview in 2017 and will predominantly aim to improve its mobile functionality and deliver more accommodation and ticketing functionality. Over 65% of visitors browse the site on mobile devices so the new, improved navigation will be simple and intuitive.
The new site will set out to extend the season based around lifestyle, wellbeing, outdoors and eco-tourism, retaining the ‘Naturally Inspiring’ branding and focusing on the promotion of the English Riviera’s Great Outdoors and related activities including coastal walking, cycling, golf, kayaking and swimming. Full screen video with soundtrack will make an immediate impact and compel the visitor to want to find out more.
Find out more here.