TMI Hot Topic Anglia Ruskin University, Cambridge
Crisis, What Crisis? - Funding DMOs and Destination Activity
The full programme, below, can be downloaded here.
17 May 2018
4.30pm - Private Walking and Punt tour of Cambridge - VisitCambridge are very kindly hosting a tour for delegates. There is no charge for this but numbers are limited to 24 so prior booking is essential and can be done here; note this is direct with VisitCambridge and will close 24 hours before. Delegates will meet at the front of the Guildhall on the Market at 4.30pm and be led on a 45 minute walking tour around the historic heart of the city including the golden Corpus Clock; the formal and ceremonial centre of the University, The Senate House and Old Schools; stunning colleges such as King’s, Corpus Christi and Trinity (external views) and the Old Cavendish Laboratory, home of world-changing scientific discoveries. Participants will learn about student life and pranks, see well-known landmarks and hear fascinating insights from more than 800 years of University history. The tour will be led by highly trained and entertaining Guides who love to share their inside knowledge of Cambridge. This will be followed by a private punt tour where delegates can discover how the city has evolved from medieval market town to its position today as a world-famous centre of academic excellence whilst enjoying the spectacular views; from the gothic splendour of King’s College, to the classical elegance of Clare College. The tour will finish at 6pm at Quayside, Bridge Street.
From 7.30pm - Networking and BBQ supper at The Pint Shop, Peas Hill, a great independent venue famous for its fine selection of beers, wine and British food; if you would like to book may be available at £30 + vat please call 07968807022. Take a look at the menu here.
Open for sponsors
Registration, tea, coffee, networking
Robin Barker, TMI - Welcome and introduction
Cllr Lewis Herbert, Cambridge City Council
Dr Sally Everett, Anglia Ruskin University
Emma Thornton, Visit Cambridge - Developing a joined up approach to Destination Marketing and Management
Kevin Millington, Acorn Consulting - How to win funding applications and influence people
Keith Blundell, Blue Chip Tourism - Developments and innovation in funding DMO's in the UK and further afield
Q & A
Tea, coffee, networking
Paul Bristow, Strategic Partnerships, Arts Council - Making Cultural Destinations. Arts, culture and places people want to visit
Colin Munro, Miconex - Using the MasterCard network to lock in spend for participating businesses and create a new revenue stream
Chris Starkie, New Anglia LEP - The role of place and the Visitor Economy in the Economic Strategy for Norfolk and Suffolk - how each can benefit the other
Q & A
Workshops 1, 2 or 3 (see below for more detail)
Tea, coffee, networking
Giles Smith, DCMS (Arts, Heritage and Tourism Directorate) - Working in partnership to grow UK tourism
Ros Kerslake, Heritage Lottery Fund - how Heritage Lottery is supporting tourism and how you can make the best of your heritage assets
Paul Williams, TMI - Summary and event close
Workshop 1 -Let’s Go Off the Beaten Track
Dr Michael Duignan, Anglia Ruskin University, Lorraine Turner, YoYo Let’s Go and Dr Jan Storgards, Anglia Ruskin University. This workshop will look at ways in which destinations can increase visitor dwell times and take visitors away from dependency on the honey pot sites. How can digital platforms and GPS be used to create easy-to-use and fun routes and itineraries, taking visitors off the beaten track and spreading the benefits of visitors. Mike Duignan will set the scene, Jan Storgards will discuss the integration of gamification into the urban environment and Lorraine Turner will demonstrate a new and innovative visitor app which is gaining traction in Cambridge.
Workshop 2 -Funding for Business Tourism
Kerrin Macphie, Visit Britain and Caroline Mackenzie, Global Association Partners. Are you involved in a destination which benefits from significant business tourism demand or do you want to explore how you can better penetrate this market. The workshop will present Visit Britain’s latest initiatives in business tourism, consider best practice from a leading city destination and discuss the new business event support (funding) programme.
Workshop 3 -Hotel Development in Cambridge
Emma Thornton and Philip Greer will be taking delegates on a walking tour of the luxurious newly refurbished University Arms Hotel and the iconic Parker’s Piece. This walk will leave the venue early, at 13.45, and return for 15.30. Capped at 20 delegates.
Programme as at 15 May, please note may be subject to change.