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Main Sponsor - Simpleview

Download the full Hot Topic programme with timings here.

Wednesday 22 May 2019

6pm - 8pm - Boardroom, University of Westminster.  Book launch and drinks reception of ‘Destination London: The Expansion of the Visitor Economy’ by Dr Andrew Smith and Prof Anne Graham. This is a free event (with drinks and snacks) but places must be reserved, if you would like to attend please email events@tmi.org.uk.  This event marks the launch of Destination London: The Expansion of the Visitor Economy, a new book published by University of Westminster Press. This book provides a fascinating account of tourism development in London, one of the word's most visited destinations and a place where the visitor economy has grown in recent years. The books explores how tourism has extended into new areas beyond the city centre, but also how it has expanded into new spheres (eg private homes) and new time periods (winter, and the night). Destination London has been written by members of the Tourism and Events Research Group at the University of Westminster. The project is a collaboration between staff members which draws on their strengths in the fields of city tourism, sustainable tourism, air transport and the night time economy, and their unique position in a School of Architecture + Cities. Those attending the launch will be able to purchase the book at a heavily discounted rate - over 50% lower than the usual RRP (£22.99). This will be followed by informal networking at the Jackalope in Marylebone.

Thursday 23 May 2019

9.15am - 9.45am - Optional tour and intro to The Langham, a legendary 5 star hotel, three minutes walk from The University of Westminster.  The tour is free but as numbers are limited to 15 booking is necessary and tickets will be allocated on first come first served basis, if you would like to attend please email events@tmi.org.uk.

10am - 10.30am - Registration, tea and coffee

10.30am - 5.30pm - TMI Hot Topic - Enhancing your destination appeal through events and experiences

Speakers include:

  • Martine Ainsworth-Wells - TransPennine via London 2012 - What have the cities of northern England and the host city for the 2012 Olympics got in common and how did insights help deliver experiential led solutions for them both
  • Lynsey Bell - Simpleview - An introduction to Simpleview and how to benefit from industry specific best practice insights
  • Clare Bushby and Pete Stevens, Clockwork Marketing - Generating Destination Income from Experiences - Find out how DMOs can make money with little input and outlay
  • Will Glendinning - The Facts of Live - how live events are conceived, procured and produced to create the greatest value and impact - Will will explore how you can most powerfully utilise the art and science, or craft, of theatre to conceive, procure and produce live events with more creativity, new ideas and innovation to deliver the greatest value and impact
  • Kurt Janson, The Tourism Alliance - Experiences - packages, the law, insurance and other tourism issues
  • Andy Mallinson - Stackla - Curate Don't Create - Let your visitors tell your story - Why user-generated content (UGC) and social proof is so powerful for tourism brands; how to source, curate and publish UGC across your digital marketing channels to engage & attract visitors and how real travel & tourism brands are seeing up to a 65% reduction in content costs and 33% boost in bookings
  • Ian Miller, Crafted - The need for speed: How streamlining the digital user journey increases your bottom line
  • Bev and Sarah Milner Simmons - Why town centre events are good for business, regeneration and PR - Why do some town centre events fail? The dynamic duo behind the 22 times award winning eat:Festivals will share why their formula means the town, its businesses, the producers and visitors all hit their goals. The pair specialise in food and drink festivals, but their story and learning can be applied to other events to regenerate your town centre
  • Roger Pride, Heavenly - If a destination is not an experience what is it?  Roger will look at a variety of issues impacting on place branding and marketing. He will emphasise the role a brand should have on the visitor experience.
  • Greg Richards – Breda University - Making better places through experiences and events
  • Dr Andrew Smith, The University of Westminster  - Tribute to Simon Curtis, Head of Events
  • Darren Seward, NFU Mutual - Hospitality Confidence Research
  • Emma Tatlow, Mayflower 400 and the US Connections Discover England Fund - developing product for international visitors.  Emma will give a practical insight into challenges and opportunities of product development, opportunities presented by anniversaries and how to customise, customise, customise
  • Lisa Thomas, Visit Flanders – Promoting Flanders and The Great War Centenary - Looking at how an important historical anniversary; The Great War Centenary can stimulate visitors to a region/country and how to work with the Industry around these events
  • Humphrey Walwyn, VisitEngland - Event and experience research

Note programme may be subject to change.


Martine Ainsworth-Wells

Founder and Managing Director

Ainsworth & Wells specializes in devising activities for destination brands via effective marketing, communications, reputation management and product development.  As Director of Marketing and Communications for Visit London / London & Partners, Martine, strategically delivered marketing and communications for London 2004-2012, positioning the Olympic host city as a place to do business, visit, hold events, study and invest and since setting up her own agency has been invited to work for a host of global countries, cities and attractions.  Martine works on a number of tourism projects closely aligned to the development of cultural tourism experiences. She is the project director for the Discover England funded ‘North of England City Experience’, which is a multi-city offer aimed at attracting consumer in near European markets to soak up the dynamic cultural offer across the cities of northern England, enabled by a 5 city rail rover ticket. Martine is s consultant to ETOA and is a Principle Associate at Fourth Street, specialist consultants to developers, operators and funders of new and exciting destinations across the UK and overseas.

Martine Ainsworth-Wells Founder and Managing Director

Lynsey Bell

Head of Account Management

Lynsey manages Simpleview’s UK account management team.  Whilst working for Visit Winchester she built their first website and became almost obsessive about getting the most from their Destination Management System!  Her role for the last 16 years has been helping DMOs to get the most from their investment, be they small, large, rural, urban, well-funded or lacking funding.  She has worked with over 100 destinations and gained her experience working for the leading supplier of DMS, CMS, website design, digital marketing, revenue generation and mobile technologies for the travel and tourism industry in the UK.

Lynsey Bell Head of Account Management

Will Glendinning

Executive Producer, Designer and Director

Will is an Executive Producer, Director, Designer and Consultant. He’s also a bestselling author and occasional adventurer. Will has been responsible for some of the most ambitious live events, exhibitions, pavilions, marketing campaigns and entertainment around the world in recent history. He works with major global brands, the Olympic and Paralympic Games, the Tour de France and world leaders. He has produced military ceremonies and cultural festivals, designed venues and event spaces, creates bids and pitches for brands, governments and agencies and works across the entire ‘live’ spectrum. His work has received praise at the highest levels of business and governments.

Will Glendinning Executive Producer, Designer and Director

Professor Anne Graham

Professor of Air Transport and Tourism Management at the University of Westminster

Anne Graham is Professor of Air Transport and Tourism Management at the University of Westminster where she co-leads the Tourism and Events Research Group with Andrew Smith. Before joining the University, Anne worked in air transport consultancy.  She has two key research interests. First is in airport management, economics and regulation. Her other research area is the analysis of tourism and aviation demand.  She has published widely with recent books (published by Routledge)  including Air Transport: A Tourism Perspective (2019); The Routledge Companion to Air Transport Management (2018); Managing Airports: An International Perspective (2018); and Airport Finance and Investment in the Global Economy (2017).


Professor Anne Graham Professor of Air Transport and Tourism Management at the University of Westminster

Kurt Janson


After graduating with a 1st Class Masters in Public Policy, Kurt was employed by the Department of Conservation and then the New Zealand Tourist Board, working national and regional tourism strategy. He moving to Britain in 1997 to work for VisitBritain as Head of Strategic Planning with responsibility for Policy, Strategy, Business Planning and Marketing Evaluation.  

Kurt left VisitBritain in 2004 to become the Director of the Tourism Alliance, an umbrella trade association for the tourism and hospitality sector that comprises over 50 industry associations that together represent almost 200,000 UK businesses to lobby Government on issues that support the development of the UK tourism industry. He is a member of several Government advisory groups including Tourism Industry Council and HMRC’s SMEOF and has written VisitEngland’s “Pink Book” on accommodation legislation since 1999.

Kurt Janson Director

Jude Leitch

Director, Northumberland Tourism

Jude Leitch is Director of Northumberland Tourism, the county’s Destination Management Organisation (DMO).  Working with other North East destinations to champion the region as an emerging destination, Jude also chairs the English Rural Tourism Group and TMI as well as running a Country House BnB.

Jude has won major marketing awards including UK Marketing Manager of the Year for her work at The Gate in Newcastle. Originally from the North East, Jude spent her childhood in New Zealand where she gained formal marketing qualifications. She has subsequently worked in both countries in a number of commercial and tourism marketing roles.

Jude Leitch Director, Northumberland Tourism

Andy Mallinson

Managing Director

Andy Mallinson is the Managing Director (EMEA) of Stackla. Stackla's AI-powered enterprise platform allows tourism and travel brands to discover, manage and display the most engaging traveller-generated content across all marketing touchpoints to connect with consumers in a more authentic and personalised way. Andy has more than 20 years' experience working as MD and CMO at some of the world’s most successful brands, and offers an inside look at the foundations of an effective digital marketing strategy. Customers include brands such as VisitScotland, Brand USA, Visit Norway, Air France, Expedia and Virgin Holidays.
Andy Mallinson Managing Director

Ian Miller


As CEO, Ian leads Crafted’s growth strategy which is driven by his mantra to ‘create better work than what you did six months ago’. A regular on the speaking scene, he has spoken on behalf of industry bodies such as the Chartered Institute of Marketing (CIM), Institute of Direct Marketing (IDM), Institute of Directors (IoD), as well as regularly presenting at Brighton SEO, PPC Masters and Figaro Digital. Ian believes that successful marketing comes from the right mix of creativity and data, something that often forms a central part of his talks.

Ian Miller CEO

Bev and Sarah Milner Simonds


Bev and Sarah have built eat:Festivals to meet the needs of food and drink producers and communities who have lost their connection with the land. Nationally multi-award winning and driven to deliver a great return on investment for their producers, partners and 9 host towns. 

They curate up to 140 local producers who are showcased in the town centre with demo stage, talks, cook school and entertainment. The focus is on presenting high quality producers and promoting the town (and it’s businesses) to an interested visitor profile that may have fallen out of love with their town centre. They regularly attract in excess of 20,000 to their one-day festivals, have a net promoter score of over 90% from their producers and a great reputation as top-class partners. 

Bev and Sarah Milner Simonds eat:Festivals

Roger Pride

Managing Partner

Previously Director of Marketing for Wales Tourist Board, Visit Wales, Welsh Government and CEO of Cardiff & Co Roger has developed and delivered brands focusing on the tourism, economic and regeneration aspects of place. He is one of the few people to have led and implemented brand strategy at national, regional and city levels and has won numerous national and international awards including CIMTIG Travel and Tourism Campaign of the Year Award and the inaugural CIM Award for Outstanding Contribution to Marketing in Wales. He is joint editor of “Destination Branding” one of the foremost books on the branding of places.

Roger Pride Managing Partner

Greg Richards

Professor of Placemaking and Events

Greg Richards is Professor of Placemaking and Events at Breda University and Professor of Leisure Studies at the University of Tilburg in The Netherlands. He has worked on projects for numerous national governments, national tourism organisations and municipalities, and he has extensive experience in tourism and leisure research and education. His recent publications include the SAGE Handbook of New Urban Studies (with John Hannigan), Reinventing the Local in Tourism (with Paolo Russo) and Small Cities with Big Dreams: Creative Placemaking and Branding Strategies (with Lian Duif).

Greg Richards Professor of Placemaking and Events

Pete Stevens

Head of Marketing

Pete has worked in digital marketing for over ten years and is the head of the marketing team at Clockwork Marketing, focused on boosting bookings for hospitality businesses and experience providers.  He also specialises in website optimisation, voucher software, User Experience (UX) and analytics. He delivers insightful, actionable analysis to support and grow hospitality businesses. Pete presents at many tourism and hospitality events across the country; as well as providing consultancy services for companies who want to improve their existing digital presence.  His work focuses on increasing online conversions.

Pete Stevens Head of Marketing

Dr Andrew Smith

School of Architecture + Cities University of Westminster

Andrew Smith is a Reader in Tourism and Events at the University of Westminster where he co-leads the Tourism and Events Research Group with Anne Graham.  Since joining the University of Westminster in 2004 he has written extensively about urban tourism and supervised several PhD students working in this field. His research focuses on UK cities but he has also published well known papers on Barcelona, Oslo and Valletta. Andrew combines his interest in tourism with a strong interest in city events and he has authored two books on this theme: Events and Urban Regeneration (Routledge, 2012); and Events in the City (Routledge, 2016).


Dr Andrew Smith School of Architecture + Cities University of Westminster

Emma Tatlow

National Visitor Project Manager

Emma is currently the national visitor project manager for Mayflower 400 and the US Connections Discover England Fund projects and for the past couple of years has been working with international tour operators and UK destinations to take new product to international markets.

Emma previously has experience within DMOs including Cheshire, Lincolnshire and most recently prior to joining Destination Plymouth, established Visit Lincoln, leading their campaign for Magna Carta 800 in 2015.

Emma Tatlow National Visitor Project Manager

Lisa Thomas

Travel Trade & Partnerships Manager UK & Ireland VISITFLANDERS

Lisa has over 20 years experience in destination management and has worked extensively with all sectors of the travel and tourism industry, from carriers, wholesalers, travel agents and a wide variety of large, online and niche operators, to city and regional tourist boards, accommodation providers and visitor attractions, through to cultural organisations and event organisers. After gaining a European Tourism Degree, Lisa’s first role was within the commercial travel sector.  Lisa is passionate about Flanders, and delights in working on trade partnerships encompassing Flemish art, gastronomy & beer and the Great War Centenary. Lisa is a strong advocate for tourism for all.

Lisa Thomas Travel Trade & Partnerships Manager UK & Ireland VISITFLANDERS

Duncan Tyler

Head of the Division of Urban Environment and Leisure Studies at London South Bank University

Duncan Tyler is the Head of the Division of Urban Environment and Leisure Studies at London South Bank University. He has written extensively about tourism development in London and is the Vice Chair and Treasurer of the Association for Tourism in Higher Education.

Duncan Tyler Head of the Division of Urban Environment and Leisure Studies at London South Bank University

Humphrey Walwyn

Head of Research

Humphrey has worked in market research for over fifteen years. He started his career at Acanchi, a destination branding consultancy, where he spent three years working with the governments of Bahrain, the Dominican Republic and the Isle of Mann. He then moved over to the entertainment and technology sector, heading up European market research at SEGA, and then managing consumer insights for Microsoft’s devices and services group across Europe, working on products such as Surface, Xbox and Office 365. In April 2018 he joined VisitEngland as Head of Research. He leads a team responsible for delivering a wide-ranging programme of consumer and business research and intelligence to inform the work of the organisation and the English tourism industry.

Humphrey Walwyn  Head of Research