TMI Hot Topic - Spotlight on Speaker - Rachel McCaffery, Sustainability Lead – VisitEngland

Rachel McCaffery Headshot March 24 low-res (60 of 161) 2

TMI HOT TOPIC 21st May 2024 Early Bird Extended to Friday 3rd May

'A Greener Future' -

Developing Sustainable and Inclusive Destinations

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Apply the discount code *Earlybird* at the check out by the Friday 3rd May and receive a 10% discount

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Rachel McCaffery, Sustainability Lead – VisitEngland

TMI are delighted that Rachel McCaffery will speak about Visit England’s framework, approach to sustainable tourism and provide an overview of some of the tools and initiatives underway.

Sustainability Lead at VisitEngland, Rachel McCaffery, has 20 years experience working with tourism businesses, governments and international organisations on sustainable and regenerative tourism development and practical implementation.

After completing a Masters in Sustainable Tourism Policy, Rachel moved into commercial roles for Airtours/Thomas Cook and then Virgin Holidays. She developed Virgin’s sustainability strategy and spent 10 years heading up Virgin Holidays’ Sustainability team, before leaving to establish her own consultancy in 2011. Over the past decade she has worked on sustainable tourism initiatives from Malta to Micronesia for organisations including STA Travel, G Adventures, The Emirates Group, Virgin Atlantic, World Animal Protection, WWF, Travel Without Plastic, The European Commission, United Nations and Inter American Development Bank.

An international expert on sustainable tourism, Rachel has played a key role in the creation of a number of industry tools in use worldwide, including the European Travel Commission’s Handbook on Sustainable Tourism Implementation for NTOs, the Travelife Certification for Accommodations and ABTA’s Global Guidance on Animal Welfare.

The key themes of sustainability and accessibility will be the focus of this year's online TMI Hot Topic event. Supported by our headline sponsor Simpleview, we will be looking at how destinations can promote accessible tourism, be more inclusive in digital marketing and understand the key requirements for visitors with accessibility needs. We will be hearing from specialists in sustainable tourism and take a close look at some of the latest green stories to inspire you on your sustainable journeys!

Hear the latest developments from industry experts and ensure your destination is best placed to move forward with the latest digital practices & advice on how to improve your destination's accessible tourism experiences to enable every person with accessibility requirements to enjoy.

This year's online event on the 21st May will focus on developmental case studies, sustainable approaches & Destination Strategies, Digital Accessibility and Inclusivity. 


Date: 21st May 

Virtual Event: Zoom 10am - 2pm.

For More Information on and Speakers and details:

Speakers | Sponsors

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