TMI HOT TOPIC 21st May 2024

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Catriona McLees
Head of Marketing & Communications

North York Moors National Park

A Greener Future' - Developing Sustainable and Inclusive Destinations

We are thrilled that Catriona McLees, Head of Marketing & Communications at North York Moors National Park will speak about their journey (so far) in creating a fully accessible and inclusive destination.

Catriona spent many years as a marketing consultant before combining her passion for the environment and business, delivering an economic development project for the Peak District National Park Authority. It was here Catriona’s love for the tourism sector was ignited and she subsequently spent four years as Welcome to Yorkshire’s Sustainable Tourism Manager, responsible for encouraging businesses and visitors to take more action in the field of sustainable tourism, before moving to the North York Moors National Park in 2011. 

Catriona now heads up the National Park Authority’s work on marketing and regenerative tourism, overseeing their s106 funded tourism activity, which includes a partnership with VisitEngland, while encouraging visitors to care for and enjoy the National Park’s special qualities responsibly.

The key themes of sustainability and accessibility will be the focus of this year's online TMI Hot Topic event. Supported by our headline sponsor Simpleview, we will be looking at how destinations can promote accessible tourism, be more inclusive in digital marketing and understand the key requirements for visitors with accessibility needs. We will be hearing from specialists in sustainable tourism and take a close look at some of the latest green stories to inspire you on your sustainable journeys!

Hear the latest developments from industry experts and ensure your destination is best placed to move forward with the latest digital practices & advice on how to improve your destination's accessible tourism experiences to enable every person with accessibility requirements to enjoy.

This year's online event on the 21st May will focus on developmental case studies, sustainable approaches & Destination Strategies, Digital Accessibility and Inclusivity. 

TMI HOT TOPIC

Date: 21st May 

Virtual Event: Zoom 10am - 2pm.

For More Information on and Speakers and details:

https://www.tmi.org.uk/hot-topic-2024

Speakers | Sponsors

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